Simplified power
01. Faster implantation
With Pointer.AI, no organization is required. Simply describe your job profile, the topics that interest you, your clients, your competitors, and you're all set!
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02. Lever of intelligence
Annotate your findings with your teams and collect your team's collective intelligence with AI without having to log in to the platform.
03. Simpler distribution
Share your content internally or with external audiences on social media or create rich newsletters using the Mailchimp API.
For each teammate
Pointer was born from a simple observation: teams are too often left to their own devices to find the information they need to do their work. We therefore created a simple yet powerful tool to address this, instantly connecting your employees to the knowledge they need to move forward effectively.
For all types of organizations
Business
Follow market trends, your customers, your competitors, technologies, and produce intelligence for your marketing, sales, and R&D teams.
Association
Follow industry trends, your members, your partners, best practices, the regulatory framework, news and produce strategic content for the ecosystem.
Body
Track funding opportunities, strategic partners, policy developments and generate intelligence for your team.
About
History
Pointer was born in 2025 from a collaboration between two companies that are masters of their field, Phar and Beslogic.
The name Pointer was given in honor of the late tracking dog of the company's co-founder.
Vision
To put in the hands of each teammate a simple, powerful, open, ethical market intelligence tool.
To enable collective intelligence to truly take off within organizations.
Technology
Pointer develops ethical proprietary technologies to provide users with tools that comply with the highest governance standards.​
Guillaume Cariou
Director, strategic intelligence, Phar
"Our team and our clients create and share market intelligence more easily than ever before.."